About TUTI

Why Tuti TV?

With over 20 years of experience in the media and entertainment industry, TriVision needed an outlet to showcase its entertainment division to the “ethnic” media space. The target demographics for Tuti TV have limited options to stream authentic music created by the vibrant and talented musicians of their region. On the other hand, these local talents have also been in need of a modern platform such as Tuti TV that uses new technology to stream music. Tuti TV is very rightly poised to make this match happen with the long standing know-how and experience accumulated through decades of successful operation by TriVision Inc available to them. By filling this very critical void, Tuti TV will not only promote and keep alive the indigenous music of the region which is nonetheless a major part of their culture but also will fulfill the region’s need for creativity, expression and positive change.

Music as proven through research could spur positivity and give people, particularly the younger generation, an inspiration for bringing about positive change. It serves as an ideal incubator for freedom of expression, thought and a sense of appreciation of aesthetics which Tuti’s target region is in dire need of. Music is intrinsic to all cultures and has surprising psychological benefits, the least of it being improving memory and focusing attention. As our target audiences are mostly in developing nations with heartfelt aspirations to institute full-fledged democracies in their regions, Tuti will always be there in the backdrop to grow with them by inspiring their growth.

Tuti TV is transforming the way you watch television with more convenience and more choices, and all you need is a broadband connection. In today’s fast growing broadband connectivity, Tuti TV is on the forefront of IPTV platform in the space of pure entertainment with music videos, entertainment news, live concerts, celebrity interviews and genuine cultural and social programming. Tuti is now available on Jadoo TV, Tuti.tv website, Tuti App, Apple TV and soon can be watched also on Oqaab, Google TV, Amazon fireTV. Tuti’s global reach is surpassing over 500,000 viewers already and still growing exponentially.

Demographics

Tuti’s main target audience largely consists of the Afghans, Tajiks, Uzbeks and Iranians all over the world.  The programming is also catered towards other specific audiences in the Middle East and South Asia region.

About the Founder

Tabasum Lutfi has more than 15 years of experience in media communications and marketing. She came to the United States with her family as a young child yet can speak, read and write her native language of Dari fluently. Today, she is the Chief Operating Officer at TriVision, Inc., overseeing all client relations and company operations.

From a young age, Tabasum has been actively involved in various projects related to Afghanistan, its people and culture. Once such project is the Afghan Children’s Songbook. Since 2003, Tabasum has worked closely with its author, Dr. Louise Pascale, in developing this songbook kit and literacy initiative with the mission to revitalize the children’s music of Afghanistan which was almost completely eradicated by the war. Today more than 50,000 copies of the songbook and 7,500 teacher’s guides have been distributed across schools in Afghanistan. In addition, Tabasum is managing the nationwide strategic media messaging campaign for Afghan Women Rights, a grant from the U.S. State Department and U.S. Embassy in Afghanistan, with the mission to improve and promote the rights and contributions of women in Afghan society.

Furthering her goals of bringing change and progress to Afghanistan and giving voice to its oppressed people, specifically women and children, Tabasum wanted to use her platform to build a bridge between Afghanistan and the rest of the world. In 2016, Tabasum took the lead to launch Tuti TV, Afghanistan’s first livestream TV channel with the mission to promote and keep alive the indigenous music of Afghanistan and its regional countries. Music is a major part of the Afghan culture and for many years, it was banned during Taliban control. Tabasum wanted to bring this form of creativity and self-expression back to Afghan society, specifically for women. This led her to create a show called “Women in Music”, which is centered on women’s role and influence in music across many generations and cultures. Tabasum hopes this show, along with other original programming featuring prominent musical artists, creates an outlet for preserving and promoting Afghan music to audiences worldwide.